There was talk everywhere about leveraging social media in homebuilding. It is a strategy you should adopt NOW! See what I mean…

One thing I learned is the importance of “claiming your business” on Google. There is a way to enhance the listing of your business on Google including maps, pictures content and even reviews. It is part of the Local Business Center… Who Knew? Check out this link to learn about Claiming your Business.

The response to our new Groundbreaker website solution was phenomenal. If you know you need to update your website or think you may need to change see what Groundbreaker can do for you. Announced at the IBS show Groundbreaker had builder big and small talking and agreeing the unbelievable value it represents.

It was amazing to see the response to the newest product in the Constellation HomeBuilder Systems line of ERP solutions. HomeDev is a project management and job cost system developed for the small builder and remodeler. It uses Microsoft tools and works with QuickBooks. Many builders stated clearly “this is exactly what we have been waiting for”.

BuildSoft Pro was introduced at the IBS as well. Current BuildSoft users were stopped dead in their tracks when we showed them the new product and how it will help them better manage job costs and complete projects on time.

“The second most important tool to achieve and maintain operations excellence is information. Now there are a number of providers who are actually successfully electronically integrating the full complement of sales and marketing, operations, production, service and financial functions into a seamless flow of live information readily accessible and useable to all parties as well as customer friendly.  Every builder is painfully aware of the costs generated by inaccurate plans, incomplete budgets, poor schedules, information slipping between the cracks, poor communication within the organization as well as with vendors, trades, and homebuyers.  All of the above is a function of information management.  The role of effective information processing, distribution and flow in creating and maintaining a well run company cannot be over-emphasized.  A consistently superior financial performance is not usually the result of some single secret formula or weapon, but rather the result of doing many things right, and the single most important way to do that is by managing information.”

Ron Robichaud
2008 PCBC
San Francisco