This webinar is an open forum discussion for you to share your ideas with several key benefits:
Learn how other builders improve the customer experience and increase referrals
Learn how different customers perceive quality (trades, home buyers, and employees)
Expand your network by connecting and building strong relationships
with other home builders
Host and Speakers:
Brad Brickman, General Manager of Constellation BuildSERV
Chip Pennington, Director of Customer Services at Shea Homes
Brooks Powell, Home Advisor, Powell Custom Homes & Powell Renovations
Charlie Scott, Partner at Woodland, O’Brien & Scott
Craig Schweikart, Professional Consultant
Additional Online Resources:
In addition to this online webinar, a new online customer experience discussion forum has been created. We encourage customer service professionals to login and share best practices and real work experience.
Today is the first of our 5 day virtual customer conference at Constellation HomeBuilder Systems. We just wrapped up 8 simultaneous product update sessions for each of our major customer bases. These sessions covered recent enhancements and updates to our award winning software for homebuilders and included a summary of the next generation of homebuilding software.
If you haven’t registered yet, please register now. We have guest speakers and industry consultants joining us in sessions for the remainder of the week. We also have some free training sessions to cover specific topics in each product and help you get the most out of your software investment.
Enjoy the sessions. Learn from the experts. Let us know what you think.
When your website is hooked up to your sales system in real-time, you can start to analyze data in powerful ways. Without this real-time integration, you won’t know exactly when the lead came in… it would most likely show up as 50 leads every Monday morning, some of them may have expressed interest almost a week ago. (if they submitted their contact information right after you did the import)
Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day. If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.
Lead Distribution – Day of Week
husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.
Lead Distribution – Time of Day
Look for homes online around lunch time
During afternoon meetings, before leaving the office, they look for more homes
Driving home and eating dinner, so no looking for homes at this time
Look for more homes after dinner around 7pm.
From 8PM to 10PM, put the kids to bed
Kids are in bed, time to look for homes again.
Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.
Lead Distribution – Day of Week and Time of Day
Around noon on Sunday, they look for homes online
They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
Around 6pm they look up the homes that they saw on their Sunday drive
At 8 AM on Monday, they get to work and look at more homes.
At 4 PM on Monday they look for more homes before leaving work
On Tuesday at lunch and towards the end of their workday, they look for more homes.
They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.
We have a great virtual customer conference planned for May 10-14th. This is our largest virtual customer conference ever with over 30 sessions, guest speakers, industry experts, Constellation staff and many opportunities for builders to learn from their peers.
We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well. For a detailed agenda and registration information, please click on the link below.
Just a quick announcement to let everyone know that the recording from our online marketing prospect follow-up session with Mike Lyon is available for viewing.
In this presentation, Mike does a great job talking about the changing habits of new home buyers and explains some practical approaches builders can follow to increase the number of new home sales.
To summarize, it’s all about:
providing quick, personal follow-up for all online prospects
ongoing periodic communication (e-mail, phone calls)
bringing online prospects into the sales office
Fortunately, Constellation has sales and customer relationship management (CRM) solutions to help with this. We can bring prospect information from your website into your sales system automatically, provide website redesign services, and even help builders go live with a new website very quickly. For example, Kaplan Companies and Stylecraft Builders have used our services to create some amazing websites that are optimized for search engine results.
We would like to thank Mike for conducting the webinar. He speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and leads management.
To learn more about Mike and how he can help your organization, you can visit www.doyouconvert.com.
The Constellation FOCUS Dashboard video overview is now available in the NEWSTAR client care center.
This recording summarizes recent enhancements in Constellation FOCUS and it is available anytime for Constellation customers.
Constellation FOCUS is business intelligence tool that helps home builders analyze data, distribute reports, and view business information graphically in the form of charts and graphs.
It’s easy to view. Simply login to the client care center at www.constellationhelpdesk.com, click on the NEWSTAR link at the top, and the event will be listed on the left in the NEWSTAR Video Library.
This session is recommended for General Managers, Sales Managers, Purchasing Staff, and Construction Managers.
To request a user account, or if you need to reset your password, click here.
The NEWSTAR Enterprise 9.2.4 video overview is now available in the NEWSTAR client care center.
This recording covers major enhancements in the latest NEWSTAR Enterprise service release and it is available anytime for Constellation customers.
It’s easy to view. Simply login to the client care center at www.constellationhelpdesk.com, click on the NEWSTAR link at the top, and the event will be listed on the left in the NEWSTAR Video Library.
This session is recommended for Sales Managers, Purchasing Staff, Construction Managers, and Warranty Coordinators.
To request a user account, or if you need to reset your password, click here.
– Click on the enroll now link to register
