Archive for the ‘New Home Sales’ Category

Constellation Web Solutions – A New Opportunity for Home Builders

Wednesday, August 12th, 2009
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Recently, Constellation HomeBuilder Systems announced the asset purchase of The Enterprise from move.com and we wanted to take a minute to introduce this offering to home builders and especially our current Constellation customers.  The following is a Q&A summary of the acquisition and our plans for helping home builders better manage their websites.

How can Constellation Web Solutions help make the most of my marketing dollar?

As we come out of the downturn, the methods and means we use to communicate will change and in many cases change dramatically. We will all need to be able to do more with less and the best way to accomplish this is by leveraging the power of the internet.  This was a diving force in our decision to add Constellation Web Solutions to the family of products at Constellation HomeBuilder Systems. We can help you extend your financial, construction, scheduling, sales office, marketing automation and other software offerings from Constellation to the web and your homebuyers through a customized web site from Constellation Web Solutions.

Utilizing homebuilder industry specific services from Constellation Web Solutions can reduce the costs of your online marketing presence. Traditional outreach sources (newspapers, billboards, mailers, and flyers) are more expensive and less effective today than in the past.  Builders and realtor agents will need to jump to the head of the line and use the power of applications developed specifically to market to the “new” buyers.

It can be difficult to market to the needs of a broad group or demographic.  How do you leverage technology to provide what buyers are looking for?

The days of generic information are over!  The prospects and buyers of homes have become used to technology providing them with the information they want in the way the want it.  The builder can not afford to lag behind in providing prospects and buyers the exact information they want.  This means the builder’s web presence will need to have intelligence to go from general to specific information and Constellation Web Solutions is here to help the builder accomplish this complex task.  The ultimate in specificity allows the prospect/buyer to select models and assess build options for their home from the website.  Our interactive floor plans change the drawings the prospect sees based on the specific options selected from the website.  Imagine the competitive advantage the builder has when the buyer compares their home built their way with the help of the builder’s website to other properties.

Mobile web sites provide immediate, location independent access to interested buyers on the iPhone, Blackberry and other handheld devices. We are living in a time when we all expect “information now” that is being driven by the latest in communication technology.  The builder must be prepared to again, communicate with the buyer/prospect using the method preferred by the buyer.  The adoption rate of texting and using handheld devices (apps) to transmit and gather information is staggering.  Any builder that is not conveying information or preparing to convey information on mobile devices is at risk.  The builders that adopt the technology the buyers use and expect, will recover from the downturn faster and more profitable than those that stick to “conventional” technologies.  Constellation Web Solutions has a proven track record in leading builders to the newer technology.

Talking/Texting/SMS yard-signs provide information when you are away from your models and sales office. This is all part of information now.  We live in a 24/7 era where buyers and even browsers see something and want more information.  The beauty of using an application that communicates (texting or talking) is that you are providing instant access to your information.  The greatest benefit is that you are identifying who is asking for the information and you immediately have a way to follow-up with them.  This completely changes the approach you can take in your sales operation while at the same time being responsive to the needs and wants of the buyer.  I would hate to face talking houses of competitors if mine just sat there.

How will my Company, communities, models and plans get the most on-line exposure?

By syndicating your new home web content to new home destination websites such as Move.com, Zillow.com or Trulia.com or your local newspaper web site as well as integrating your information with social networking avenues, blogs, and new media such as YouTube.com.  The old adage in real estate is location, location, location.  It is equally important when it comes to getting your message out.  Let us help you get your message out to these new sources.

How do I begin working with Constellation Web Solutions?

Builders interested in our web sites and related products should call our sales team at (888) 723-2222, or send a quick e-mail to sales@constellationhb.com.

We are your technology in the homebuilding business.  We know the industry and we know technology, can you afford not to work with us?

About Constellation Home Builder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,100 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and invoice workflow solutions designed exclusively for the home building industry. Constellation’s product suite includes Constellation CRM (CFT), FAST, NEWSTAR, BuildSoft, Builder 360, and Constellation Web Solutions.

Media Inquiries

Cathy Kotsopoulos
ckotsopoulos@constellationhb.com

Free Event – Online Marketing Best Practices and Prospect Follow-up

Wednesday, August 12th, 2009
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FREE Event – Online Marketing Best Practices and Prospect Follow-up

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

  • Search engine results and rankings are critical
  • Websites need to be organized to capture more prospect information
  • Prospect follow-up needs to happen quickly
  • Sales staff need to be accountable for every prospect
  • Prospects that aren’t motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Date: Tuesday September 1st, @ 1 PM Eastern

– Enroll Now

NEWSTAR Enterprise 9.2.4 Service Release Overview – Now Available

Wednesday, August 12th, 2009
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 The NEWSTAR Enterprise 9.2.4 video overview is now available in the NEWSTAR client care center.

This recording covers major enhancements in the latest NEWSTAR Enterprise service release and it is available anytime for Constellation customers.

It’s easy to view. Simply login to the client care center at www.constellationhelpdesk.com, click on the NEWSTAR link at the top, and the event will be listed on the left in the NEWSTAR Video Library.

This session is recommended for Sales Managers, Purchasing Staff, Construction Managers, and Warranty Coordinators.

To request a user account, or if you need to reset your password, click here.

Constellation’s New Home Builder E-Mail Marketing Solutions

Monday, July 20th, 2009
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Constellation Builder Broadcast is a complete e-mail marketing solution, providing an economical, results-oriented solution for home builders of all sizes, whether you build 5 houses a year or 10,000.

Now, more than ever, it is critical to know as much about potential home buyers as possible. You would never send the same e-mail to a home buyer as you would to a real estate agent. Constellation Builder Broadcast offers affordable tools to send timely, meaningful communication to your prospects and customers that will help you get referrals to help increase sales.

Collecting and managing e-mail addresses is just the beginning. Beyond simply sending the e-mail messages, Constellation has prepared a best practices guide for e-mail marketing. This guide, along with Constellation Builder Broadcast will help you optimize your e-mail campaigns, and effortlessly keep your campaigns in compliance with junk e-mail regulations.

Some of the key benefits include:

Built-in best practices for e-mail marketing and campaign management, designed to increase prospect-to-customer conversion ratios.

Build strong, trusted relationships by staying in-touch with your prospects, ensure delivery of the messages you want them to read, and encourage them to make a purchase decision.

Measure e-mail marketing effectiveness with insightful reporting, tracking and analytics to determine content relevance, timeliness, frequency and overall performance of your e-mail marketing campaigns.

See how you can stand out from the competition with polished, professional, and highly relevant e-mail marketing campaigns.

PCBC 2009 – Day 2 Recap

Friday, June 19th, 2009
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We had another great day at PCBC 2009 and some very savvy builders visited our booth. Some were looking for home building software, some were starting new businesses, and some were frustrated with their current software partners.

An existing customer that has been using one of our systems for a long time was blown away with how much more they could be doing with our software.  They could be using scheduling better, they could be following up with leads quicker, they could be providing all their warranty materials online, they could be tracking supplier quality better, and they could be using more of our built-in reports.

As a software partner, I feel that we have let them down. They should know that we have been working hard to improve our products and provide them with tools to make them more effective and efficient.  I encourage any builder with a slight interest in wanting to do more with technology to run their business to give us a call.

I’m looking forward to Seth Godin‘s talk on Friday.  Should be fun.

PCBC Day 1 Recap

Thursday, June 18th, 2009
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Constellation had a great day 1 at PCBC 2009. We met a bunch of home builders that are just getting started or looking for ways to improve their businesses with technology. Our online home owner warranty and service guides were a hit, with a few builders learning how to reduce warranty costs, while communicating online with their new home buyers.

We had some great conversations with builders looking for integrated software systems like BuildSoft, Builder 360, NEWSTAR and FAST.  Builders are looking for sales systems as well, so it was good timing when Mike Lyon came by the booth to chat about how Constellation Sales, NEWSTAR Sales and FAST Sales are helping home builders improve their websites and prospect follow-up processes to help close more sales. (starts at about 2:45)

ICI Homes CEO Mori Hosseini – Home Builder Optimism on Mad Money

Thursday, May 28th, 2009
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ICI Homes CEO Mori Hosseini was interviewed by Jim Cramer on Mad Money to provide a private builder’s perspective on the current U.S. Housing Market and his experience in Florida. Confirming Constellation’s observation of recent home builder optimism, Mori reports a higher sales velocity with his company’s best April sales level since 2006.

ICI Homes CEO Mori Hosseini on Jim Cramer’s Mad Money – April 28th, 2009

(Mori appears close to the 3 minute mark)

Constellation User Conference – Large Builder Roundtable Discussion

Friday, April 24th, 2009
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We had a number of medium and large volume builders discussing everything from the recent stimulus programs, selling new homes, doing more with less, implementing software systems, working with trades and suppliers, vendor portals, home builder websites, the impact of green building on home builders. Some of the builders share their success stories in the current market and how they are leveraging technology to do more with less.







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Constellation User Conference – Lead Qualification and Sales Best Practices

Friday, April 24th, 2009
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Today’s home buyers are fearful of making a buying decision and consumer confidence is at historic lows. We as sales people must do all the heavy lifting to get them to want to buy. The key to this is repetitive contact and building a trusted relationship to enable them to take action without regret. This means using your system to its fullest to keep in touch with the prospect. None of us can remember all the details and the necessary follow-up schedule. This session will explore the reasons for the fear, despite the great values in the market, and justify the use of valuable tools you may already have to make high tech equal high touch.







Slides

Audio

Video

Constellation HomeBuilder Systems Virtual User Conference

Monday, March 16th, 2009
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All Constellation customers have received invitations to our upcoming virtual user conference.  If you have still not registered, please do so using the links below.

Constellation HomeBuilder Systems is pleased to invite you to our first ever, Virtual User Conference on March 23 through March 27, 2009.

Join us for this FREE event in the comfort of your office, or any location with an internet connection and a phone.

Hosted by our BuildSoft, Builder 360, NEWSTAR, FAST and Constellation CRM (formerly “CFT”) product families, these series of webinars will include valuable product update sessions, industry best practices, and home builder roundtable discussions.

Delivered by Constellation experts and guest speakers, you will learn about new product enhancements, upcoming events, industry best practices, trends in the customer base, and opportunities to help you get the most out of your software system.

Product Update Sessions

On March 23rd at 1PM EST, we will be hosting the following product update sessions. Please register for the product update session of your choice using the links below.

FAST

NEWSTAR

Builder 360

BuildSoft

Constellation CRM

Industry Best Practices and Guest Speakers

Lead Qualification and Sales Best Practices

Ross Robbins – Shinn Group

March 24th at 1 PM EST

Today’s home buyers are fearful of making a buying decision and consumer confidence is at historic lows. We as sales people must do all the heavy lifting to get them to want to buy. The key to this is repetitive contact and building a trusted relationship to enable them to take action without regret. This means using your system to its fullest to keep in touch with the prospect. None of us can remember all the details and the necessary follow-up schedule. This session will explore the reasons for the fear, despite the great values in the market, and justify the use of valuable tools you may already have to make high tech equal high touch.

Online Homeowner Warranty and Maintenance

Brad Brickman – Constellation HomeBuilder Systems

March 25th at 1 PM EST

Now that the housing boom is behind us and the entire industry is dealing with a new reality, managing warranty and service costs is very important. In this session, we’ll show you how many builders have reduced their warranty and service costs, and improved customer satisfaction and referrals with small investments in online homeowner manuals, maintenance guides, newsletters and service request portals.

Implementing a Purchase Order System

Craig Schweikart – Constellation HomeBuilder Systems

March 25th at 1:30 PM EST

Many builders, both small and large, can achieve cost advantages and improved forecasting using purchase orders. In this session, builders will learn how to reduce costs as a result of issuing purchase orders and paying trades without relying on completion slips and invoices. Even if you are already using purchase orders for your trades, this session will provide additional opportunities for process improvement.

Get the Information You Need from Your Accounting System

Felicia Malter and Steven Hays – RubinBrown

March 26th at 1 PM EST

As a follow-up to our Coping with Financial Distress webinar from last August, this session will help Canadian and US builders identify how to analyze those ratios that are the most important in running their business. Using the information from your accounting systems can help you improve your bottom line and increase your profits. In addition, timely communication to lenders from from their builders will help ensure viable financing solutions. Steve Hays and Felicia Malter, Partners in the Home Builder Services Group at RubinBrown LLP, will also share some information about what financial reporting might look like as we prepare for better times.

Builder Roundtable Discussion

On March 27th at 1PM EST, we will be hosting the following builder roundtable discussions. Please register for the session of your choice using the links below.

Small Volume Builders and Remodelers

Larger Volume Production Builders

Additional Information

Register now, or contact
Cathy Kotsopoulos
via email or by phone at (888) 723-2222 x6140.