If  you haven’t registered yet, please register now.  We have guest speakers and industry consultants joining us in sessions for the remainder of the week.  We also have some free training sessions to cover specific topics in each product and help you get the most out of your software investment.

Enjoy the sessions. Learn from the experts. Let us know what you think.

We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well.  For a detailed agenda and registration information, please click on the link below.

Register Now

There was talk everywhere about leveraging social media in homebuilding. It is a strategy you should adopt NOW! See what I mean…

One thing I learned is the importance of “claiming your business” on Google. There is a way to enhance the listing of your business on Google including maps, pictures content and even reviews. It is part of the Local Business Center… Who Knew? Check out this link to learn about Claiming your Business.

The response to our new Groundbreaker website solution was phenomenal. If you know you need to update your website or think you may need to change see what Groundbreaker can do for you. Announced at the IBS show Groundbreaker had builder big and small talking and agreeing the unbelievable value it represents.

It was amazing to see the response to the newest product in the Constellation HomeBuilder Systems line of ERP solutions. HomeDev is a project management and job cost system developed for the small builder and remodeler. It uses Microsoft tools and works with QuickBooks. Many builders stated clearly “this is exactly what we have been waiting for”.

BuildSoft Pro was introduced at the IBS as well. Current BuildSoft users were stopped dead in their tracks when we showed them the new product and how it will help them better manage job costs and complete projects on time.

Constellation will be at the 2010 International Builders’ Show in Las Vegas, NV from January 19-22^nd 2010.  Please request an appointment, or visit one of the booths during the show.  All solutions will be available for demos and product experts will be available for detailed discussions.  

Booth C1145        – Production Builders – Websites, Accounting, Production and Sales Systems

Booth C842          – Small Volume Builders and Remodelers – Websites, Accounting, Production and Sales Systems

Booth C740          – Sales1440 Sales Software Suite

With over 100 employees dedicated to supporting customers and enhancing products, Constellation is by far the largest and most trusted software provider in the home building industry.  Constellation is uniquely positioned to provide mission-critical software to virtually all sizes of home builders, with solutions for websites, new home sales, customer relationship management (CRM), accounting, purchasing, estimating, scheduling, warranty, home owner portals, and vendor portals.

Throughout 2008 and 2009, Constellation customers have been able to focus on their businesses building and selling homes, without worrying about their software and the stability of their software provider.  In 2009, Constellation welcomed an unprecedented number of new builders to the Constellation family.  Many of these builders were coming from neglected systems, provided by at-risk software companies, with very few resources to provide minimum levels of customer service.  Others joined the family with our recent acquisitions.  In any case, customers can rely on the full resources and dedication of Constellation, to run their business successfully, now and in the future.

Websites and Online MarketingWebsites are a critical application for home builders and the acquisition of Constellation Web Solutions brings Groundbreaker™ home builder websites and built-in industry best practices to the Constellation family of solutions and services.  With hundreds of home builder customers, our experts at Constellation Web Solutions know what it takes to build a website specifically for home builders with proven techniques for generating leads, creating referral sales and delivering the information needed by home buyers before and after they purchase a home.  Optimized for search engine results and clean designs, Groundbreaker™ websites can help you establish or re-establish your online presence quickly.

Sales and CRM SolutionsWhen a prospective buyer enters their contact information on your website, or visits your sales office, all Constellation sales and CRM solutions are designed to help you turn that prospect into a buyer, maximize upgrade sales, complete selections, generate contracts and reduce errors.  With automatic website integration, all prospect information is captured and available in your sales system for fast follow-up and the assurance that no lead is lost.  Can you say that about your current sales follow-up process?  Did you know that 64% of agents don’t follow-up? Read the case study here.

Production and Accounting SolutionsOnce you have a sale, you need to make the most of it and avoid mistakes.  All of our production and accounting systems have been enhanced with more modern user interfaces to make them easier to use, with powerful purchasing and forecasting functionality to reduce errors and improve margins. Many other enhancements are designed to quickly get the information you need to run your business. If you are a current customer, an old friend, or interested in a better system, be sure to visit one of our booths to see the future of home building software.

Field Scheduling and Vendor Portal SolutionsA vital component of your home building business extends from the back office to the field and your superintendents need to know just as much about the job in order to maintain your margins and avoid mistakes and delays.  With our web-based and handheld scheduling and vendor portal solutions, your back office information is available virtually anywhere with the security you need.  Trades can be contacted, options and upgrades confirmed, tasks can be completed, payments approved, and quality monitored in real-time without having to make phone calls.  Job status and problems are instantly available in the back office and tracked to help you evaluate staff and vendors.

Warranty and Customer ServiceWhen the home is complete and the buyer has moved in, you need to provide them the information they need quickly and you need to know when there is a problem.  With Constellation’s home buyer portals and online warranty guides, you can provide home buyers with information about their home during construction and throughout the warranty period.  You can track warranty notifications and ensure that you have a record of receipt for regulatory and legal purposes. With Constellation’s customer experience management solutions, home owner issues are submitted online, without paper, and acted upon without any re-keying of information.  This saves time, reduces errors, and creates happy customers that will generate referrals.

About Constellation HomeBuilder SystemsAs the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,400 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and web site solutions designed exclusively for the home building industry.

Media Inquiries
Cathy Kotsopoulos
ckotsopoulos@constellationhb.com
(888) 723-2222

We have an exciting show planned with many experts available to answer your questions about our products, recent acquisitions, and real-world best practices. To register for these sessions, please click on the session name in the schedule below.

Over the past year, we have seen huge changes in our industry and technology in general. While many builders were focused on their business and making many tough decisions, we were focused on providing world-class customer service, enhancing our products, and developing or acquiring new technologies to meet the needs of the changing home builder, home buyer, and home owner.

To meet these demands, we have released major enhancements to our core production, accounting and sales solutions, completed two significant acquisitions, developed two new products, and offer many of our products in hosted configurations. Our track record with new acquisitions demonstrates Constellation’s commitment to customers with world-class service and ongoing product support and enhancements. This means that home builders can rely on Constellation for stable products, dedication to the industry, and proven expertise. With more than 100 employees focused on homebuilding software, and over 2,400 customers we are the largest software company in the industry with the resources to deliver mission-critical solutions for home builders of all sizes.

With several booths at the show this year, please be sure to stop by to share some stories, or just ask our experts a few questions. We would like to learn more about your business and offer our assistance in any way we can.

See you in Vegas.

Constellation Booth Schedule

*if you are unable to attend any of the scheduled events, please contact
sales@constellationhb.com.

In this presentation, Mike does a great job talking about the changing habits of new home buyers and explains some practical approaches builders can follow to increase the number of new home sales.

To summarize, it’s all about:

1. providing quick, personal follow-up for all online prospects
2. ongoing periodic communication (e-mail, phone calls)
3. bringing online prospects into the sales office

Fortunately, Constellation has sales and customer relationship management (CRM) solutions to help with this.  We can bring prospect information from your website into your sales system automatically, provide website redesign services, and even help builders go live with a new website very quickly. For example, Kaplan Companies and Stylecraft Builders have used our services to create some amazing websites that are optimized for search engine results.

We would like to thank Mike for conducting the webinar. He speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and leads management.

To learn more about Mike and how he can help your organization, you can visit www.doyouconvert.com.

Direct link: Online Marketing and Prospect Follow-up Best Practices

Date: Tuesday, September 1, 2009 at 1 PM EST –
Presenter: Mike Lyon – Do You Convert?

Click here for your video invitation to this event.

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

• Search engine results and rankings are critical
• Websites need to be organized to capture more prospect information
• Prospect follow-up needs to happen quickly
• Sales staff need to be accountable for every prospect
• Prospects that are not motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Important Registration Information

After you register for this session, all participants will receive an email confirmation via WebEx confirming your registration with an event URL and event password.  If you do not receive a confirmation, please contact Cathy Kotsopoulos via email or by phone at (888) 723-2222 ext 6140.

How can Constellation Web Solutions help make the most of my marketing dollar?

As we come out of the downturn, the methods and means we use to communicate will change and in many cases change dramatically. We will all need to be able to do more with less and the best way to accomplish this is by leveraging the power of the internet.  This was a diving force in our decision to add Constellation Web Solutions to the family of products at Constellation HomeBuilder Systems. We can help you extend your financial, construction, scheduling, sales office, marketing automation and other software offerings from Constellation to the web and your homebuyers through a customized web site from Constellation Web Solutions.

Utilizing homebuilder industry specific services from Constellation Web Solutions can reduce the costs of your online marketing presence. Traditional outreach sources (newspapers, billboards, mailers, and flyers) are more expensive and less effective today than in the past.  Builders and realtor agents will need to jump to the head of the line and use the power of applications developed specifically to market to the “new” buyers.

It can be difficult to market to the needs of a broad group or demographic.  How do you leverage technology to provide what buyers are looking for?

The days of generic information are over!  The prospects and buyers of homes have become used to technology providing them with the information they want in the way the want it.  The builder can not afford to lag behind in providing prospects and buyers the exact information they want.  This means the builder’s web presence will need to have intelligence to go from general to specific information and Constellation Web Solutions is here to help the builder accomplish this complex task.  The ultimate in specificity allows the prospect/buyer to select models and assess build options for their home from the website.  Our interactive floor plans change the drawings the prospect sees based on the specific options selected from the website.  Imagine the competitive advantage the builder has when the buyer compares their home built their way with the help of the builder’s website to other properties.

Mobile web sites provide immediate, location independent access to interested buyers on the iPhone, Blackberry and other handheld devices. We are living in a time when we all expect “information now” that is being driven by the latest in communication technology.  The builder must be prepared to again, communicate with the buyer/prospect using the method preferred by the buyer.  The adoption rate of texting and using handheld devices (apps) to transmit and gather information is staggering.  Any builder that is not conveying information or preparing to convey information on mobile devices is at risk.  The builders that adopt the technology the buyers use and expect, will recover from the downturn faster and more profitable than those that stick to “conventional” technologies.  Constellation Web Solutions has a proven track record in leading builders to the newer technology.

Talking/Texting/SMS yard-signs provide information when you are away from your models and sales office. This is all part of information now.  We live in a 24/7 era where buyers and even browsers see something and want more information.  The beauty of using an application that communicates (texting or talking) is that you are providing instant access to your information.  The greatest benefit is that you are identifying who is asking for the information and you immediately have a way to follow-up with them.  This completely changes the approach you can take in your sales operation while at the same time being responsive to the needs and wants of the buyer.  I would hate to face talking houses of competitors if mine just sat there.

How will my Company, communities, models and plans get the most on-line exposure?

By syndicating your new home web content to new home destination websites such as Move.com, Zillow.com or Trulia.com or your local newspaper web site as well as integrating your information with social networking avenues, blogs, and new media such as YouTube.com.  The old adage in real estate is location, location, location.  It is equally important when it comes to getting your message out.  Let us help you get your message out to these new sources.

How do I begin working with Constellation Web Solutions?

Builders interested in our web sites and related products should call our sales team at (888) 723-2222, or send a quick e-mail to sales@constellationhb.com.

We are your technology in the homebuilding business.  We know the industry and we know technology, can you afford not to work with us?

About Constellation Home Builder Systems

As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,100 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and invoice workflow solutions designed exclusively for the home building industry. Constellation’s product suite includes Constellation CRM (CFT), FAST, NEWSTAR, BuildSoft, Builder 360, and Constellation Web Solutions.

Media Inquiries

Cathy Kotsopoulos
ckotsopoulos@constellationhb.com

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

• Search engine results and rankings are critical
• Websites need to be organized to capture more prospect information
• Prospect follow-up needs to happen quickly
• Sales staff need to be accountable for every prospect
• Prospects that aren’t motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Date: Tuesday September 1st, @ 1 PM Eastern

– Enroll Now

If you are a builder doing something different, post a comment and let us know.

Here is a picture from the event.