Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day.  If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.

Lead Distribution – Day of Week

1. husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.

Lead Distribution – Time of Day

1. Look for homes online around lunch time
2. During afternoon meetings, before leaving the office, they look for more homes
3. Driving home and eating dinner, so no looking for homes at this time
4. Look for more homes after dinner around 7pm.
5. From 8PM to 10PM, put the kids to bed
6. Kids are in bed, time to look for homes again.

Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.

Lead Distribution – Day of Week and Time of Day

1. Around noon on Sunday, they look for homes online
2. They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
3. Around 6pm they look up the homes that they saw on their Sunday drive
4. At 8 AM on Monday, they get to work and look at more homes.
5. At 4 PM on Monday they look for more homes before leaving work
6. On Tuesday at lunch and towards the end of their workday, they look for more homes.
7. They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.

We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well.  For a detailed agenda and registration information, please click on the link below.

Register Now

The full article can be found at the following location:

http://www.constructech.com/resources/press_release/press_release.aspx?release_id=110

We have an exciting show planned with many experts available to answer your questions about our products, recent acquisitions, and real-world best practices. To register for these sessions, please click on the session name in the schedule below.

Over the past year, we have seen huge changes in our industry and technology in general. While many builders were focused on their business and making many tough decisions, we were focused on providing world-class customer service, enhancing our products, and developing or acquiring new technologies to meet the needs of the changing home builder, home buyer, and home owner.

To meet these demands, we have released major enhancements to our core production, accounting and sales solutions, completed two significant acquisitions, developed two new products, and offer many of our products in hosted configurations. Our track record with new acquisitions demonstrates Constellation’s commitment to customers with world-class service and ongoing product support and enhancements. This means that home builders can rely on Constellation for stable products, dedication to the industry, and proven expertise. With more than 100 employees focused on homebuilding software, and over 2,400 customers we are the largest software company in the industry with the resources to deliver mission-critical solutions for home builders of all sizes.

With several booths at the show this year, please be sure to stop by to share some stories, or just ask our experts a few questions. We would like to learn more about your business and offer our assistance in any way we can.

See you in Vegas.

Constellation Booth Schedule

*if you are unable to attend any of the scheduled events, please contact
sales@constellationhb.com.

In this presentation, Mike does a great job talking about the changing habits of new home buyers and explains some practical approaches builders can follow to increase the number of new home sales.

To summarize, it’s all about:

1. providing quick, personal follow-up for all online prospects
2. ongoing periodic communication (e-mail, phone calls)
3. bringing online prospects into the sales office

Fortunately, Constellation has sales and customer relationship management (CRM) solutions to help with this.  We can bring prospect information from your website into your sales system automatically, provide website redesign services, and even help builders go live with a new website very quickly. For example, Kaplan Companies and Stylecraft Builders have used our services to create some amazing websites that are optimized for search engine results.

We would like to thank Mike for conducting the webinar. He speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and leads management.

To learn more about Mike and how he can help your organization, you can visit www.doyouconvert.com.

Direct link: Online Marketing and Prospect Follow-up Best Practices

Date: Tuesday, September 1, 2009 at 1 PM EST –
Presenter: Mike Lyon – Do You Convert?

Click here for your video invitation to this event.

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

• Search engine results and rankings are critical
• Websites need to be organized to capture more prospect information
• Prospect follow-up needs to happen quickly
• Sales staff need to be accountable for every prospect
• Prospects that are not motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Important Registration Information

After you register for this session, all participants will receive an email confirmation via WebEx confirming your registration with an event URL and event password.  If you do not receive a confirmation, please contact Cathy Kotsopoulos via email or by phone at (888) 723-2222 ext 6140.

The Enterprise, based in Milwaukee, WI, develops custom Web sites for real estate brokerages and homebuilders.  Product offerings include web development, interative voice response (IVR/Hotline) systems, and television production solutions.

“We are pleased to add the The Enterprise to the CHS family of technology solutions,” commented Dexter Salna, President of CHS.  “We will continue to build on The Enterprise’s strong, well established customer base and flagship product line.”

About Constellation:

Constellation’s common shares are listed on the Toronto Stock Exchange under the symbol “CSU”.  Constellation Software in an international provider of market leading software and services to a number of industries across both the public and private sectors.  Constellation acquires, manages and builds vertical market software businesses that provide mission-critical software solutions to address the specific needs of its customers in those industries.

About Move, Inc.:

Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 8.3 million(1) monthly visitors to its online network of websites.  Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com, the official Web site of the National Association of REALTORS; Moving.com; SeniorHousingNet.com; and Top Producer Systems.  Move, Inc. is based in Westlake Village, California.

For futher information, contact:

John Billowits
Chief Financial Officer, Constellation Software Inc.
(416) 861.2279
info@csisoftware.com
www.csisoftware.com

Now, more than ever, it is critical to know as much about potential home buyers as possible. You would never send the same e-mail to a home buyer as you would to a real estate agent. Constellation Builder Broadcast offers affordable tools to send timely, meaningful communication to your prospects and customers that will help you get referrals to help increase sales.

Collecting and managing e-mail addresses is just the beginning. Beyond simply sending the e-mail messages, Constellation has prepared a best practices guide for e-mail marketing. This guide, along with Constellation Builder Broadcast will help you optimize your e-mail campaigns, and effortlessly keep your campaigns in compliance with junk e-mail regulations.

Some of the key benefits include:

Built-in best practices for e-mail marketing and campaign management, designed to increase prospect-to-customer conversion ratios.

Build strong, trusted relationships by staying in-touch with your prospects, ensure delivery of the messages you want them to read, and encourage them to make a purchase decision.

Measure e-mail marketing effectiveness with insightful reporting, tracking and analytics to determine content relevance, timeliness, frequency and overall performance of your e-mail marketing campaigns.

See how you can stand out from the competition with polished, professional, and highly relevant e-mail marketing campaigns.

The award program, owned by CE Pro, TecHome Builder and Electronic House magazines honors the most innovative products, builders and CE pros serving the homebuilding industry.

A panel of tech building industry experts and journalists evaluated the 2009 finalists and made the tough choices.  The winners represent best practices by CE pros, builders, home technology makers and IT innovators.

Visit www.techomebuilder.com for product information and slideshows of the winners and award finalists.

Constellation Sales was nominated as a finalist.

An existing customer that has been using one of our systems for a long time was blown away with how much more they could be doing with our software.  They could be using scheduling better, they could be following up with leads quicker, they could be providing all their warranty materials online, they could be tracking supplier quality better, and they could be using more of our built-in reports.

As a software partner, I feel that we have let them down. They should know that we have been working hard to improve our products and provide them with tools to make them more effective and efficient.  I encourage any builder with a slight interest in wanting to do more with technology to run their business to give us a call.

I’m looking forward to Seth Godin‘s talk on Friday.  Should be fun.