Archive for the ‘Constellation CRM’ Category

The Value of a New Home Sales and CRM System

Wednesday, October 13th, 2010
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Recently, I had the opportunity to visit with a client and was pleasantly surprised.  The Sales Manager explained that they weren’t currently using all of the features in their new home sales system to capture all the sales information, but then she explained that they did use it for many important functions.  She explained that even though they didn’t use it to its fullest extent, it was still a very helpful tool, and she excitedly described how it recently helped her land a very important sale.

A husband and wife had come into the sales office one day and told her that they had visited and taken a look around a couple of years ago, and liked what they saw, and they were getting closer to being ready to buy.  The Sales Manager welcomed them back, and invited them to take a look around the model, and politely excused herself, saying that she needed to take care of something in her office and that she would be back in just a moment.  She rushed back into her office and pulled up their names in their CRM system, and was able to refresh her memory by reading all of the detailed notes she had recorded during their earlier visits.  She returned to her buyers, and created opportunities to work the pieces of information that she had gathered from their visits 2 years ago, into the conversation.  The prospects felt very special and thought it was absolutely amazing that she remembered so much about them.

The Sales Manager told me that she ultimately closed a sale with them, and that the prospects mentioned they were very impressed with her ability to remember them.  While she recognizes that there were many other factors that impacted the final purchase decision, she was also confident that her effort to enter additional prospect information in the new home sales and CRM system played a large role in landing the sale.

Another Reason to Get Leads into Your Sales System Immediately

Monday, April 26th, 2010
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When your website is hooked up to your sales system in real-time, you can start to analyze data in powerful ways.  Without this real-time integration, you won’t know exactly when the lead came in… it would most likely show up as 50 leads every Monday morning, some of them may have expressed interest almost a week ago. (if they submitted their contact information right after you did the import)

Having said that, here is some aggregate analysis for lead distribution by Day of Week and Time of Day.  If you look at the charts and imagine how this fits in your prospective home buyer’s day, you should be able to decide when you want your sales staff available to answer questions by e-mail or phone and schedule appointments for your sales agents.

Lead Distribution – Day of Week

  1. husband/wife procrastination factor “can you look up that house we saw last weekend?” it looks like it takes a couple of days for the husband/wife to get around to it.

Lead Distribution – Time of Day

  1. Look for homes online around lunch time
  2. During afternoon meetings, before leaving the office, they look for more homes
  3. Driving home and eating dinner, so no looking for homes at this time
  4. Look for more homes after dinner around 7pm.
  5. From 8PM to 10PM, put the kids to bed
  6. Kids are in bed, time to look for homes again.

Note: Although 8AM, doesn’t look like a prime time for leads, there is some opportunity on Monday mornings as you’ll see below.

Lead Distribution – Day of Week and Time of Day

  1. Around noon on Sunday, they look for homes online
  2. They might be driving around looking for homes in the neighbourhoods they like between 1 and 5pm on Sunday.
  3. Around 6pm they look up the homes that they saw on their Sunday drive
  4. At 8 AM on Monday, they get to work and look at more homes.
  5. At 4 PM on Monday they look for more homes before leaving work
  6. On Tuesday at lunch and towards the end of their workday, they look for more homes.
  7. They look for more homes on Tuesday around 10 PM, then they forget about it until Friday as they prepare for their weekend.

Constellation 2010 Virtual Customer Conference

Tuesday, April 20th, 2010
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We have a great virtual customer conference planned for May 10-14th.  This is our largest virtual customer conference ever with over 30 sessions, guest speakers, industry experts, Constellation staff and many opportunities for builders to learn from their peers.

We’ll cover many recent enhancements in our home building software solutions and offer product training sessions as well.  For a detailed agenda and registration information, please click on the link below.

Register Now

Constellation Named for 2010 Residential Constructech Top Products

Thursday, February 18th, 2010
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Constellation named for Trusted Products for BuildSoft Pro and Constellation CRM.

The full article can be found at the following location:

http://www.constructech.com/resources/press_release/press_release.aspx?release_id=110

Constellation Welcomes You to the 2010 International Builders’ Show

Friday, January 8th, 2010
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Constellation HomeBuilder Systems would like to welcome all builders and remodelers to the 2010 International Builders’ Show in Las Vegas.

We have an exciting show planned with many experts available to answer your questions about our products, recent acquisitions, and real-world best practices. To register for these sessions, please click on the session name in the schedule below.

Over the past year, we have seen huge changes in our industry and technology in general. While many builders were focused on their business and making many tough decisions, we were focused on providing world-class customer service, enhancing our products, and developing or acquiring new technologies to meet the needs of the changing home builder, home buyer, and home owner.

To meet these demands, we have released major enhancements to our core production, accounting and sales solutions, completed two significant acquisitions, developed two new products, and offer many of our products in hosted configurations. Our track record with new acquisitions demonstrates Constellation’s commitment to customers with world-class service and ongoing product support and enhancements. This means that home builders can rely on Constellation for stable products, dedication to the industry, and proven expertise. With more than 100 employees focused on homebuilding software, and over 2,400 customers we are the largest software company in the industry with the resources to deliver mission-critical solutions for home builders of all sizes.

With several booths at the show this year, please be sure to stop by to share some stories, or just ask our experts a few questions. We would like to learn more about your business and offer our assistance in any way we can.

See you in Vegas.

Constellation Booth Schedule

  Booth #C1145 Booth #C842
TuesdayJanuary 19th  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Bid Management and Purchasing

3 PM
Small Builder Accounting and Estimating

     
WednesdayJanuary 20th  

11 AM
Lead Management Best Practices with Mike Lyon

1 PM
Warranty and Home Owner Service

3 PM
Production Builder Accounting and Estimating

11 AM
HomeBuilder Website Best Practices

1 PM
Lead Management Best Practices

     
ThursdayJanuary 21st  

11 AM
Lead Management Best Practices

1 PM
New Home Sales and CRM

3 PM
Production Builder Accounting and Estimating

11 AM
Warranty and Home Owner Service

1 PM
HomeBuilder Website Best Practices

3 PM
Small Builder Accounting and Estimating

     
FridayJanuary 22nd  

11 AM
Field Scheduling and Vendor Portals

1 PM
HomeBuilder Website Best Practices

11 AM
Warranty and Home Owner Service

1 PM
Small Builder Accounting and Estimating

*if you are unable to attend any of the scheduled events, please contact
sales@constellationhb.com.

Online Marketing and Prospect Follow-up Best Practices

Thursday, September 3rd, 2009
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Just a quick announcement to let everyone know that the recording from our online marketing prospect follow-up session with Mike Lyon is available for viewing.

In this presentation, Mike does a great job talking about the changing habits of new home buyers and explains some practical approaches builders can follow to increase the number of new home sales.

To summarize, it’s all about:

  1. providing quick, personal follow-up for all online prospects
  2. ongoing periodic communication (e-mail, phone calls)
  3. bringing online prospects into the sales office

Fortunately, Constellation has sales and customer relationship management (CRM) solutions to help with this.  We can bring prospect information from your website into your sales system automatically, provide website redesign services, and even help builders go live with a new website very quickly. For example, Kaplan Companies and Stylecraft Builders have used our services to create some amazing websites that are optimized for search engine results.

We would like to thank Mike for conducting the webinar. He speaks with authority about the conversion rates a builder can expect and best practices that can be implemented to boost sales from internet leads. He is also the author of Browsers to Buyers:Proven Strategies for Selling New Homes Online, the home building industry’s authoritative guide on internet marketing, lead generation and leads management.

To learn more about Mike and how he can help your organization, you can visit www.doyouconvert.com.

Direct link: Online Marketing and Prospect Follow-up Best Practices

Online Marketing Best Practices Webinar for Home Builders

Tuesday, September 1st, 2009
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Final Reminder – Register Now

Date: Tuesday, September 1, 2009 at 1 PM EST –
Presenter: Mike Lyon – Do You Convert?

Click here for your video invitation to this event.

With more and more new home buyers going online to begin purchasing their new home, home builders need to consider the following:

  • Search engine results and rankings are critical
  • Websites need to be organized to capture more prospect information
  • Prospect follow-up needs to happen quickly
  • Sales staff need to be accountable for every prospect
  • Prospects that are not motivated now can become motivated at any time, so ongoing communication is important

The session will be presented by Constellation HomeBuilder Systems and Mike Lyon and will feature a detailed presentation, product demonstrations and an opportunity for questions.

Important Registration Information

After you register for this session, all participants will receive an email confirmation via WebEx confirming your registration with an event URL and event password.  If you do not receive a confirmation, please contact Cathy Kotsopoulos via email or by phone at (888) 723-2222 ext 6140.

Constellation Software Inc., Acquires The Enterprise and the Homebuilder Web Development Group Assets from MOVE, Inc.

Thursday, August 6th, 2009
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Toronto, Ontario, August 4, 2009 – Constellation Software Inc. (“Constellation”) (TSX: CSU) announced today that it has completed, through its wholly-owned subsidiary Constellation HomeBuilder Systems (“CHS”), the acquisition of certain assets and liabilities of the Enterprise and the Homebuilder Web Development Group (“The Enterprise”) from Move, Inc. (Nasdaq: MOVE), the leader in online real estate.

The Enterprise, based in Milwaukee, WI, develops custom Web sites for real estate brokerages and homebuilders.  Product offerings include web development, interative voice response (IVR/Hotline) systems, and television production solutions.

“We are pleased to add the The Enterprise to the CHS family of technology solutions,” commented Dexter Salna, President of CHS.  “We will continue to build on The Enterprise’s strong, well established customer base and flagship product line.”

About Constellation:

Constellation’s common shares are listed on the Toronto Stock Exchange under the symbol “CSU”.  Constellation Software in an international provider of market leading software and services to a number of industries across both the public and private sectors.  Constellation acquires, manages and builds vertical market software businesses that provide mission-critical software solutions to address the specific needs of its customers in those industries.

About Move, Inc.:

Move, Inc. (NASDAQ:MOVE) is the leader in online real estate with 8.3 million(1) monthly visitors to its online network of websites.  Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com, the official Web site of the National Association of REALTORS; Moving.com; SeniorHousingNet.com; and Top Producer Systems.  Move, Inc. is based in Westlake Village, California.

For futher information, contact:

John Billowits
Chief Financial Officer, Constellation Software Inc.
(416) 861.2279
info@csisoftware.com
www.csisoftware.com

Constellation’s New Home Builder E-Mail Marketing Solutions

Monday, July 20th, 2009
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Constellation Builder Broadcast is a complete e-mail marketing solution, providing an economical, results-oriented solution for home builders of all sizes, whether you build 5 houses a year or 10,000.

Now, more than ever, it is critical to know as much about potential home buyers as possible. You would never send the same e-mail to a home buyer as you would to a real estate agent. Constellation Builder Broadcast offers affordable tools to send timely, meaningful communication to your prospects and customers that will help you get referrals to help increase sales.

Collecting and managing e-mail addresses is just the beginning. Beyond simply sending the e-mail messages, Constellation has prepared a best practices guide for e-mail marketing. This guide, along with Constellation Builder Broadcast will help you optimize your e-mail campaigns, and effortlessly keep your campaigns in compliance with junk e-mail regulations.

Some of the key benefits include:

Built-in best practices for e-mail marketing and campaign management, designed to increase prospect-to-customer conversion ratios.

Build strong, trusted relationships by staying in-touch with your prospects, ensure delivery of the messages you want them to read, and encourage them to make a purchase decision.

Measure e-mail marketing effectiveness with insightful reporting, tracking and analytics to determine content relevance, timeliness, frequency and overall performance of your e-mail marketing campaigns.

See how you can stand out from the competition with polished, professional, and highly relevant e-mail marketing campaigns.

Constellation BuildSERV Ownership Guides, the winner of the 2009 Innovative Housing Technology Award

Monday, July 20th, 2009
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Markham, ON, July 20, 2009 – Constellation HomeBuilder Systems, the largest provider of homebuilding software, is pleased to announce that Constellation is the winner of the 2009 Innovative Housing Technology Award for Constellation’s BuildSERV Ownership Guides under the Front Office: Sales & Marketing category.

The award program, owned by CE Pro, TecHome Builder and Electronic House magazines honors the most innovative products, builders and CE pros serving the homebuilding industry.

A panel of tech building industry experts and journalists evaluated the 2009 finalists and made the tough choices.  The winners represent best practices by CE pros, builders, home technology makers and IT innovators.

Visit www.techomebuilder.com for product information and slideshows of the winners and award finalists.

Constellation Sales was nominated as a finalist.