Recently, Constellation HomeBuilder Systems announced the asset purchase of The Enterprise from move.com and we wanted to take a minute to introduce this offering to home builders and especially our current Constellation customers. The following is a Q&A summary of the acquisition and our plans for helping home builders better manage their websites.
How can Constellation Web Solutions help make the most of my marketing dollar?
As we come out of the downturn, the methods and means we use to communicate will change and in many cases change dramatically. We will all need to be able to do more with less and the best way to accomplish this is by leveraging the power of the internet. This was a diving force in our decision to add Constellation Web Solutions to the family of products at Constellation HomeBuilder Systems. We can help you extend your financial, construction, scheduling, sales office, marketing automation and other software offerings from Constellation to the web and your homebuyers through a customized web site from Constellation Web Solutions.
Utilizing homebuilder industry specific services from Constellation Web Solutions can reduce the costs of your online marketing presence. Traditional outreach sources (newspapers, billboards, mailers, and flyers) are more expensive and less effective today than in the past. Builders and realtor agents will need to jump to the head of the line and use the power of applications developed specifically to market to the “new” buyers.
It can be difficult to market to the needs of a broad group or demographic. How do you leverage technology to provide what buyers are looking for?
The days of generic information are over! The prospects and buyers of homes have become used to technology providing them with the information they want in the way the want it. The builder can not afford to lag behind in providing prospects and buyers the exact information they want. This means the builder’s web presence will need to have intelligence to go from general to specific information and Constellation Web Solutions is here to help the builder accomplish this complex task. The ultimate in specificity allows the prospect/buyer to select models and assess build options for their home from the website. Our interactive floor plans change the drawings the prospect sees based on the specific options selected from the website. Imagine the competitive advantage the builder has when the buyer compares their home built their way with the help of the builder’s website to other properties.
Mobile web sites provide immediate, location independent access to interested buyers on the iPhone, Blackberry and other handheld devices. We are living in a time when we all expect “information now” that is being driven by the latest in communication technology. The builder must be prepared to again, communicate with the buyer/prospect using the method preferred by the buyer. The adoption rate of texting and using handheld devices (apps) to transmit and gather information is staggering. Any builder that is not conveying information or preparing to convey information on mobile devices is at risk. The builders that adopt the technology the buyers use and expect, will recover from the downturn faster and more profitable than those that stick to “conventional” technologies. Constellation Web Solutions has a proven track record in leading builders to the newer technology.
Talking/Texting/SMS yard-signs provide information when you are away from your models and sales office. This is all part of information now. We live in a 24/7 era where buyers and even browsers see something and want more information. The beauty of using an application that communicates (texting or talking) is that you are providing instant access to your information. The greatest benefit is that you are identifying who is asking for the information and you immediately have a way to follow-up with them. This completely changes the approach you can take in your sales operation while at the same time being responsive to the needs and wants of the buyer. I would hate to face talking houses of competitors if mine just sat there.
How will my Company, communities, models and plans get the most on-line exposure?
By syndicating your new home web content to new home destination websites such as Move.com, Zillow.com or Trulia.com or your local newspaper web site as well as integrating your information with social networking avenues, blogs, and new media such as YouTube.com. The old adage in real estate is location, location, location. It is equally important when it comes to getting your message out. Let us help you get your message out to these new sources.
How do I begin working with Constellation Web Solutions?
Builders interested in our web sites and related products should call our sales team at (888) 723-2222, or send a quick e-mail to firstname.lastname@example.org.
We are your technology in the homebuilding business. We know the industry and we know technology, can you afford not to work with us?
About Constellation Home Builder Systems
As the largest home building software company in the industry, Constellation HomeBuilder Systems has helped more than 2,100 builders manage their information technology costs with integrated software solutions to run their business from dirt to warranty. From planning to homeowner services, we have land development software, new home sales and marketing software, production, purchasing, scheduling, accounting, warranty, electronic homeowner manuals, vendor portal solutions, and invoice workflow solutions designed exclusively for the home building industry. Constellation’s product suite includes Constellation CRM (CFT), FAST, NEWSTAR, BuildSoft, Builder 360, and Constellation Web Solutions.